Social Primer for Brooks Brothers Reversible Bow Tie Collection

With some help from K. Cooper Ray, founder of socialprimer.com, Brooks Brothers has released the Social Primer for Brooks Brothers Bow Tie Collection, a capsule collection that gives a fresh take on one of the label’s most iconic offerings. Just in time for the Summer bow tie season, the collaborative effort took BB’s authentic fabrics and reimagines the bow tie with a, “Traditional, yet irreverent, perspective.” The collection features reversible styles that can create not one, but many ways to wear the bow tie.

The styles are available now at Brooks Brothers.