Tonight, Kanye West simultaneously aired his highly anticipated film, “Runaway”, across MTV, MTV2 and BET, and streamed live on MTV.com, BET.com and VH1.com. The video is of epic proportions. We’re digging the cinematography and the direction took on this project. On twitter, Kanye said, “That’s is some MJ shit!” Yeah, we think he’d be right in saying that. Shutting down three major cable channels, taking over the Trending Topics board on Twitter, and having it streamed live to an uncapped international audience? The scale’s been tipped, but we really didn’t expect anything less from Kanye.
Interesting video, extraordinarily beautiful at times. But he’s still a “jackass”, the opposite of someone I look to for inspiration.