fbpx
Skip to content Skip to sidebar Skip to footer

Aston Martin Rapide | True Power Should Be Shared

Aston Martin Rapide | True Power Should Be Shared

To bring their four-door sedan to a larger audience, Aston Martin has launched a new miniseries dubbed, “True Power Should Be Shared,” to shed light on the Rapide. “Shot in Lisbon, Portugal, the films follow a group of agents as they attempt to deliver a precious object, time, to a mystery figure,” Aston Martin said in a press release. “The ethos of the film is said to be based on one of life’s quandaries: the more success you had, the less time you had to share it with the people who mattered.”

This is just Part 1 of many to come and happens to be the luxury automaker’s first foray into the digital campaign medium. Swizz Beatz actually plays a role in the series so look for him. Check out Part 1 as well as a “Making of” video after the jump. (via egmCarTech)