Ricoh has unveiled its beefed up GR point-and-shoot camera with its eyes set on undercutting the competition. Ricoh’s new advanced compact is packaged similarly to the Coolpix A and features a 16-megapixel APS-C-sized sensor, fixed 18.3 mm f/2.8 lens, ISO 25,600 capability, pop-up flash, Eye-Fi card compatibility, 1080 / 30p AF video and 4 fps shooting with continuous autofocus. The Ricoh GR is priced at $800 while the Nikon Coolpix A is at $1,100. Definitely something to think about when the GR releases next month.