MYKITA, the eyewear specialists from Berlin, have opened up their first shop in the US and it happens to be in New York City. The Soho shop unites the company’s own design principles with optical precision made in Germany. The store’s architecture is based on the progressive composition of different elements and contrasting materials. The shop features purpose-designed furniture and a stage-like lighting concept. Its simplistic design is bold but retains the original character of the art deco factory building.
The all-white MYKITA Wall makes for an amazing presentation area giving the frames ample space to present themselves. Individual shelf elements inserted into the wall provide each model with its own little stage. In addition, out-of-service flight attendant trolleys that have circled the globe a thousand times are given a new lease of life here as a storage facility. The integrated “Relaxed Vision Center” is a special lab equipped with state-of-the-art precision instruments from Carl Zeiss research. Customers can consult the MYKITA in-house optometrist, who generates customized optical profiles and performs an exact adaptation of frame and lens to the wearer’s face. Quality, precision and products “made in Germany” are the common themes behind the partnership of MYKITA with the worldrenowned optical solutions specialist Zeiss.
The ceiling is lit up by a fluorescent-tube construct. The light installation is aligned with the old metal pipes from the original sprinkler system in a conscious reference to the building’s industrial heritage. This finishing touch unites the present with the architectural past.
MYKITA Shop New York, 109 Crosby Street, 10012 New York, NY
Monday–Saturday 11–7; Sunday 12–6