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House of Dior in Seoul is the Biggest Boutique in the World


Dior has unveiled its café in South Korea’s capital city Seoul in a new video. The new location called ‘House of Dior’ opened in the city’s Gangnam-gu district a mere two months back and is now a fully equipped six-story boutique, making it the largest boutique in the world. The building’s façade erupts from a metal cane framework and resembles huge fabric lengths stitched together, paying homage to the label’s history in fashion. The building was designed by French architect Christian de Portzamparc and the interiors were crafted by Peter Marino. House of Dior’s menu was put together by world-renown French pastry chef Pierre Hermé.

If you aren’t headed to Seoul any time soon, you can take a virtual walk through House of Dior by watching the video below.