Jonny Johansson of Acne Studios has had a longtime interest in famed British photographer David Sims, looking to him once more for his fall/winter 2016 collection. The label’s creative director regards Sims work very highly, stating: “I have long admired the work of David Sims, particularly the way he captures such a specific mood without the need for the usual narrative or story. I wanted him to approach the new Acne Studios campaign as if it were a fashion story without boundaries. For me, the experience has been liberating.” We’ll see the results of this collaboration gradually appear during NYFW, eventually becoming global on September 8th, so make sure to check in for more updates on the collection and campaign.
