Y-3 SS24 ‘Contra-Natural’ Theme a Play Between Organic and Synthetic

Y-3’s Spring/Summer 2024 collection was revealed during Paris Fashion Week. The collection plays with the concept of ‘Contra-Natural’ to deliver an apparel, footwear and accessory series that marries synthetic and organic constructions into a cohesive whole.

The Y-3 SS24 collection makes use of digitally distorted floral prints, cargo pockets, oversized relaxed fits, adjustable hems, cotton twill fabrics, and heavy-duty outerwear pieces. The collection’s color palette sticks to neutrals with crisp blacks, whites, and grays, with a splash of pale yellows.

Highlight apparel pieces include a redesigned adidas Superstar tracksuit with technical pockets, adjustable hems and topographical map piping, redesigned adidas’ Teamgeist soccer jerseys, and digital floral printed outerwear, pants, and bags.

The Y-3 SS24 footwear collection presented new silhouettes and returning classics with the collapsible leather crafted Y-3 Stan Smith and Y-3 Country with piped detailing, Y-3 Gendo, Kyasu and Itogo, Gendo Run high-top with a contrasting floral graphic outsole and sporting tread, and the Kyasu Slip-Ons.

Check out the Y-3 SS24 collection in the lookbook. Pieces in the collection are expected to be available from adidas.com in early 2024.


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