Joe Freshgoods x New Balance 990v4 Collection | A Sneaker Tribute to ‘1998’

In the dynamic world of sneaker collaborations, Joe Freshgoods and New Balance have once again joined forces to create a highly anticipated collection. Renowned for his narrative-driven designs, Joseph Robinson, better known as Joe Freshgoods, has become a prominent figure within the sneaker community. As we approach the end of 2023, the excitement builds for his latest creation—the Joe Freshgoods x New Balance 990v4 collection, inspired by Hype Williams’ 1998 American crime drama, Belly.

Freshgoods infuses his unique storytelling approach into the design of the 990v4. The collection boasts three distinct colorways, each telling its own tale. The ‘Intro’ presents a sophisticated blend of white and gray overlays with black underlays, while the ‘Outro’ mirrors the palette in an inverted arrangement. The standout ‘Keisha Blue’ covers the entire sneaker in a captivating monochromatic blue, with minty accents on the laces.

Freshgoods’ departure from pastel tones in favor of a timeless, monochromatic scheme is evident in the premium materials used, including pigskin suede, patent leather, and nubuck. The designer’s personal touch is unmistakable, with JFG branding replacing the traditional 990 text on the lateral heel and ‘1998’ featured on the heel tab. Further branding details are found on the insole of the right sneaker.

The Joe Freshgoods x New Balance collab also extends beyond footwear to include apparel inspired by popular streetwear styles from the same era as the film.

The Joe Freshgoods x New Balance 990v4 Made in USA Pack is set to release during the holiday season. Fans can secure their pair through Joe Freshgood’s website, the Every Now and Then storefront, and potentially through New Balance and select online and in-store retailers. While the pricing and sizing details are yet to be disclosed, anticipation for this exclusive release continues to grow.

Stay tuned for the drop, and be ready to step into a piece of sneaker history with the Joe Freshgoods x New Balance 990v4 Made in USA Pack.


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