Moncler Grenoble FW24 is set to redefine luxury on the snowy slopes of St. Moritz, Switzerland. Scheduled for February 3rd, this Alpine-themed event promises an extraordinary showcase of ‘peak technical mountain apparel,’ blending performance and design at the highest altitudes.
Moncler’s foray into St. Moritz is not merely a fashion show; it’s an immersive experience reflecting the brand’s core values. The recently opened Moncler Grenoble flagship in St. Moritz sets the stage for a winter wonderland of opulence and style. The choice of location aligns with the town’s reputation as a haven for high-class winter getaways, boasting retail spaces from renowned brands like Louis Vuitton, Valentino, Gucci, and Bally.
Moncler Grenoble, inspired by Alpine pursuits, traces its roots back to the iconic looks worn by French Olympic champion Jean-Claude Killy and his team at the 1968 Grenoble Winter Olympics. The Fall/Winter 2024 collection, unveiled in December, features a fusion of high-performance outerwear and avant-garde style, as captured in a campaign set against the breathtaking Swiss Alps.
The show promises to be an outdoor extravaganza, encapsulating the duality of Moncler Grenoble—where high performance meets high style. With renowned global athletes Shaun White, Perrine Laffont, Richard Permin, and Cai Xuetong endorsing the collection, emphasizing the importance of feeling confident in winter gear, the brand aims to redefine luxury winter wear for a new generation of active Millennials.
As anticipation builds for the show on February 3rd, enthusiasts can explore the newly opened Moncler Grenoble St. Moritz flagship store, where the Grenoble line takes center stage.