In the heart of Milan’s prestigious Via Bagutta, Audemars Piguet, the renowned Swiss watchmaker, unveiled its latest masterpiece: the AP House Milano. Joining a global network of exclusive destinations, AP House Milano sets a new standard for the luxury retail experience.
Nestled within an iconic building, the AP House Milano is an architectural marvel that was meticulously renovated by the esteemed Lissoni & Partners from what was a multi-storey car park known as Garage Traversi, which operated from 1939 to 2003. It spans five floors and is inspired by the natural beauty of Vallée de Joux, the birthplace of Audemars Piguet. Each space within the house exudes sophistication and craftsmanship.
Visitors stepping into the ground floor entrance are immediately enveloped in a world of avant-garde design. Modernist patterns and lateral glass panels greet guests, offering a tantalizing glimpse into the opulence that awaits within. The space seamlessly transitions into a captivating journey through Audemars Piguet’s illustrious legacy.
All the floors are linked by a spiral staircase, which is reminiscent of a watch’s mainspring and is capped by a scenic rooftop with a 360-degree view of Milan’s skyline. Guests can visit the brand’s exhibition floor, which showcases a curated collection of contemporary and heritage timepieces, inviting enthusiasts to explore the brand’s rich heritage. They can also watch master watchmakers ply their craft, offering a rare glimpse into the intricate artistry behind each Audemars Piguet creation.
Beyond its role as a retail destination, AP House Milano transcends convention, embracing the realms of art, music, and technology. Contemporary artworks adorn the walls, while curated vinyl collections and a piano beckon to those with a discerning taste for culture. The rooftop terrace, offering panoramic views of Milan’s skyline, serves as a sanctuary for contemplation and appreciation of the city’s architectural splendor.
In a city synonymous with style and innovation, Audemars Piguet’s presence is a testament to its enduring legacy of excellence. With the unveiling of AP House Milano, the brand reaffirms its commitment to fostering intimate client relationships and pushing the boundaries of luxury retail. As Milan welcomes this new icon with open arms, enthusiasts and connoisseurs alike are invited to embark on a journey of discovery and refinement.
Located at Via Bagutta, 2, 20121 Milano MI, Italy, the Audemars Piguet AP House Milan is the brand’s 20th AP House in the world. Interested in visiting? Please visit the Audemars Piguet website to book an appointment.
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