Chicago’s own Joe Freshgoods is once again teaming up with New Balance to bring sneaker enthusiasts a taste of nostalgia fused with contemporary street style. This time, they’re resurrecting the iconic 1998 New Balance 1000 model, injecting it with fresh colors and modern twists that are bound to captivate the hearts of sneakerheads everywhere.
Originally showcased at Paris Fashion Week, this collaboration between Joe Freshgoods and New Balance is more than just a partnership; it’s a celebration of heritage and innovation. While the 99x series has enjoyed the spotlight, the New Balance 1000 has remained relatively obscure until now. However, with leaked images circulating and teasers from influential figures like Aimé Leon Dore founder Teddy Santis, it’s clear that the resurgence of this classic silhouette is imminent.
The Joe Freshgoods x New Balance 1000 collaboration introduces two captivating colorways: ‘Pink Mink’ and ‘Black Ice.’ Each pair pays homage to the late 1990s running shoe with a modern twist. The ‘Pink Mink’ exudes elegance with its muted pink tones, while the ‘Black Ice’ commands attention with its rosy copper hues and matte metallic overlay. Both designs are a testament to Joe Freshgoods’ keen eye for sublime colors and New Balance’s commitment to quality craftsmanship.
The distinctive sole unit of the New Balance 1000, blending gum, tan, and purple accents, nods to tradition while embracing a daring future. With its ABZORB midsole and unique lace system featuring woven eyelets and leather accents, this collaboration offers not only style but also comfort and functionality. The insoles adorned with late 1990s and early 2000s graffiti art add a touch of nostalgia and individuality to each pair.
The Joe Freshgoods x New Balance 1000 ‘Black Ice’ and ‘Pink Mink’ models are slated for release in April 2024. Though no pricing has been revealed as of writing, sneaker enthusiasts can expect these coveted kicks to be available on Joe Freshgoods’ website, Every Now and Then storefront, and potentially on NewBalance.com.
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