Montreal-based brand JJJJound, led by Justin Saunders, has once again joined forces with A.P.C., the brainchild of Jean Touitou, for an exclusive collaboration. Teased just a week prior, the JJJJound x A.P.C. SS24 collection promises to revisit the essentials of the summer wardrobe, blending travel wear with chic aesthetics. This marks the second collaboration between the two iconic brands, following their previous joint effort in 2019. With a focus on both the elegant attire one travels with and the casual yet stylish pieces one picks up along the way, this collaboration aims to set a new trend in men’s fashion.
The essence of the JJJJound x A.P.C. SS24 collection lies in its homage to summer vacations and travel adventures. Drawing inspiration from the duality of travel wear, the collection seamlessly integrates navy essentials with hotel souvenir aesthetics. The lead look features a range of essentials, including Knit Sweaters, Weekend Shirts, Weekend Shorts, Swim Trunks, and Foulards, embodying the elegance and practicality required for a summer getaway. Complementing these are five pieces of hotel merchandise, exuding a timeless charm with their black and white hues and distinctive graphic designs.
The collaboration between JJJJound and A.P.C. stays true to their minimalistic aesthetic, offering a refined yet relaxed approach to summer dressing. Each piece in the collection is meticulously crafted to blend style with functionality, ensuring that every garment is a practical addition to your summer wardrobe. Every garment reflects the collaborative efforts of two iconic brands, from versatile knit sweaters to laidback swim trunks. Subtle branding and simplified color schemes further enhance the appeal of the collection, making it a must-have for fashion-forward individuals seeking effortless sophistication.
The eagerly anticipated JJJJound x A.P.C. SS24 capsule is scheduled to be released on May 14th, allowing fashion enthusiasts to elevate their summer wardrobe with exclusive pieces. Available through JJJJound and A.P.C. channels worldwide, the collection will be accessible both online on the A.P.C. website and the JJJJound website, and in select stores.
