Louis Vuitton is taking its partnership with Formula 1 to new heights as the official title partner of the FORMULA 1 LOUIS VUITTON AUSTRALIAN GRAND PRIX 2025. F1 and LVMH have unveiled the Louis Vuitton 2025 Grand Prix Trophy Trunk to mark the start of the season in Australia. It is designed to embody the spirit of travel while celebrating the race host city’s unique identity.
The trunk is inspired by Louis Vuitton’s iconic cargo trunks and includes the French Maison’s signature motifs and motorsport-inspired elements. The brand’s signature monogram canvas in classic brown and gold wraps the trunk, while the checkerboard details on the doors include green and gold lines, reflecting Australia’s national colors. Inside, the trunk reveals a polished steering wheel.
Beyond this special trunk, Louis Vuitton’s presence will be seen throughout the circuit, including track banners, signage, and special activations from fellow LVMH brands Tag Heuer and Moët & Chandon.
The Trophy Trunk will be officially presented to the Australian Grand Prix Winner at the conclusion of the race on March 16th. For more details, visit the brand’s website.
