Audemars Piguet, the Swiss Haute Horlogerie manufacturer, has announced the opening of AP House Manchester in partnership with the Watches of Switzerland Group. This space marks the brand’s second AP House in the UK, following the opening of its London location in 2019.
Located in a three-story Georgian townhouse on Manchester’s prestigious 35 King Street, AP House Manchester offers an immersive retail experience that reflects Audemars Piguet’s innovative approach to customer engagement. Spanning 425 square meters across three floors, including a 69-square-metre terrace on the roof, the space offers clients and newcomers an environment to relax, connect, and explore the world of Audemars Piguet.
The interior reflects the brand’s Swiss roots as well as Manchester’s industrial and cultural history. The oak floors and the rooftop terrace echo the beauty of AP’s home in the Swiss Jura mountains, while details such as the hexagonal honeycomb design of the watch cellars reference Manchester’s iconic working bee. A curated mix of materials, such as brass, metals, and rich textiles, reflects both the art of watchmaking and Manchester’s cotton production legacy.
Music also plays a central role in the space, with a dedicated music room paying tribute to Factory Records, Manchester’s pioneering label in the 1990s. Vinyl records on the walls add to the recording studio feel, along with a PRS Silver Sky guitar, co-designed by Paul Reed Smith and John Mayer.
In addition to displaying Audemars Piguet’s timepieces, the space serves exclusive draft beer on tap in a playful nod to the local pub culture. In addition, a games room on the top floor allows guests to socialise and unwind. AP House Manchester will also host a rotating display of curated artworks, reflecting the brand’s commitment to supporting contemporary art and creative communities.
AP House Manchester joins other AP Houses in major cities worldwide, including Amsterdam, Los Angeles, Munich, Bangkok, Barcelona, Hong Kong, and London. For further details, visit the brand’s website.
