The North Face’s brand identity is weather preparedness, as seen throughout its fashion lines. However, it adopted a new approach with its Purple Label for the Fall/Winter 2024 collection. The line still focuses on outdoor wear and retains its quality but embraces the power of basics.
The collection gives the rugged design of outdoor and mountaineering styles a cleaner and more basic look. It comes in various colors, including beige, deep wheat, slate gray, vivid blue, tangerine, burgundy, goldenrod, sea green, and more.
Inside the collection is a selection of outerwear, sweatshirts, technical pants, T-shirts, etc. The outerwear collection is the brand’s most valued and sought-after asset and includes various options. Outerwear is available in heavyweight and lighter pieces, such as the Field Down Coat, Mountain Wind Parka, Mountain Parka, Corduroy Field Reversible Jacket, and the Short Sierra Vest. The collection also includes accessories such as bags and socks.
The North Face Purple Label’s FW24 collection will be released soon.
