Google | Project Glass

Google | Project Glass - Augmented Reality Eyewear

Google X, the California-based tech company’s low key development lab, has been developing this among several other creations for quite some time now and they’ve finally decided to let us in on what they’re cooking up. “A team within our Google[x] group started Project Glass to build this kind of technology, one that helps you explore and share your world, putting you back in the moment.” It’s a more vivid picture of what’s to come — augmented reality eyewear that puts the world at your eyelids. Imagine being able to ditch your beloved smartphone and go hands free while controlling and seeing navigation prompts through your shades. There’s a ton more we’ve yet to learn about Project Glass but atleast now our mouths are watering. Check the video below to see what the geniuses over at Google have envisioned thusfar. Dreams to reality, folks.


SUPER OPTICAL Line Spring/Summer 2012

SUPER, known for their modern sunglass designs, have released their OPTICAL line, their first ever range of eyeglasses. They’ve essentially taken some of their top silhouettes and reworked them into eyeglasses, offering up some really diverse pieces. This introductory season we are launching the Basic, Ciccio, Flat Top Small, People, America, Paloma, giaguaro, 49er, Panama all of which have been chosen based on fit, size and weight. Their available in three different colorways — havana, black, and panama havana blonde — and are fitted with fine details of gold or silver metal and hardware.

SUPER eyeglasses are available now.

Tom Ford Special Edition Eyewear Collection

Tom Ford Special Edition Eyewear Collection Spring 2012

Tom Ford is set to release some pretty amazing optical frames in the coming months. They’re gold with precious water buffalo horn in a specially designed resin box, which comes with conditioning cream and chamois cloth for complete care of the horn. The frames are slated to be available from April through June in Tom Ford boutiques and select luxury department stores and are priced at $2,950.

Thom Browne x Dita Spring/Summer 2012 Eyewear

Thom Browne x Dita Spring/Summer 2012 Eyewear

New York designer Thom Browne continues his collaborative efforts with California-based eyewear manufacturer, Dita. The Spring 2012 offerings were inspired by architecture and machinery of the mid-20th century, giving us a variety of styles. Pieces are made from titanium, leather, 18k yellow and white gold, as well as zyl acetate with production taking place Japan. With the extreme that’s gone into each piece, it’s no surprise last season’s goods were so well-received. Expect the same thing this time around. Look for these to be available through the Thom Browne boutique in New York as well as select stockists worldwide including Restir.

In Stock | Thom Browne x Dita Fall/Winter 2011 Eyewear

In Stock | Thom Browne x Dita Fall/Winter 2011 Eyewear

We initially reported on Thom Browne’s first ever eyewear collection which is set to release for the Fall 2011 season a while back and it seems a few select shops have already taken stock of the goods. The shots here were taken at Hong Kong’s Dita boutique and give us detailed looks with highlights of a few key pieces. We knew this collection would be phenomenal and from what we’re seeing, Thom Browne did not disappoint.

The collection will feature 20 unique styles that draw inspiration from the professors, artists, politicians and architects of the 1940s to 1960s and will be made from acetate, with specifically developed color combinations that will be complimented by genuine leather and metal mesh side cups as well marked with Browne’s signature red, white and blue logo stripe.

The goods can be had now at Dita in Hong Kong and other select retailers worldwide. More looks from the collection below.

TAKAHIROMIYASHITA TheSoloIst. x Oliver Peoples 2012 Eyewear

TAKAHIROMIYASHITA TheSoloIst. x Oliver Peoples Capsule Collection

Japanese label The SoloIst and Los Angeles-based Oliver Peoples have teamed up once again for a small collection of eyewear. In total, three different styles will be available, with each dropping in two gradient colorways — black and light brown. As you’ll see from the shots above (and below), there’s a more classical style that’s been crafted and one that’s a bit more modern as well to appeal to a wider range of folks out there. The frames are set to drop in early Spring 2012 to the Japan/Asian market, though you can expect a small quantity to hit Oliver Peoples Boutiques as well.

Persol | Made by Hand

Persol | Made by Hand

Persol gives us a brief look at how the Italian eyewear maker crafts each and every piece they put on the market. The iconic frames are made by hand with the utmost detail and given a full examination before completion, some of which you’ll see in this extremely transparent video. Persol is known to utilize high-quality materials and blends this with a detail-oriented construction to give us a product that’s as remarkable and timeless as it was 94 years ago. (via the189)

The Want | SUPER 49er Sunglasses

From SUPER sunglasses come these limited edition "49er" frames for Fall/Winter 2011. The design is reminiscent of classic explorer sunglasses while the thin metal skeleton allow for a more modern and timeless design. The premium acetate covering gives it a...

From SUPER sunglasses come...

Read More

Introducing | Shauns Shades Eyewear

Introducing | Shauns Shades Eyewear

We’d like to turn you all to a new premium eyewear brand coming out of California. Shauns Shades delivers top quality frames that are designed in Cali but hand made in Italy utilizing the finest materials in the process like Carl Zeiss lenses. They’re very wearable and are limited in branding as it only features a Braille “S” logo at the tip of the left temple in SHAUNS SHADES signature green.

Now Available | Gant Rugger Sunglasses

Now Available | Gant Rugger Sunglasses

GANT Rugger’s dropped a line of sunglasses at a pretty affordable price tag. We had a chance to preview them last week at the Project Show in Vegas and have to say they’re really well made and come in some vibrant finishes. The shells are hand-made acetate and come in custom color combinations and are fitted with polarized lenses. At $125 a pop, you just can’t go wrong. They’re available now at Barneys, Scoop NYC, and GANT store.