English clothing brand Fred Perry’s Soho shop is now open for business. It’s not too far from another Brit label’s store and although both Ben Sherman and Fred Perry tend to follow similar trends in style and aesthetics, Fred Perry is appealing to us more at the moment. Why, you ask? Well for starters, the shop’s got very few items over $100, making us feel a bit more comfortable in this ravishing economy. We also thing that the price is just right, whereas Ben Sherman’s prices are a bit inflated for what you’re getting in return.
Perry’s cotton piqué polos, checked button-downs, and wool V-neck sweaters are everything you can ask for. The racks showoff the flagship polo, or as the brand calls it, the “ultimate leisure shirt” and offers it in 32 colors. We’re intrigued moreso by the vinyl messenger bags, canvas-tweed sneakers, and nylon track jackets.
Fred Perry, 133 Wooster St., nr. Prince St.; 212-260-4770