This past week, Florsheim opened the doors to a pop-up store on Mercer Street in SoHo, NY. Florsheim hired Paul Birardi and Eddy Chai, co-owners of Odin, to execute the shop and the result is a two-floor setup which may act as a template for potential revision of Florsheim’s 35 existing, freestanding stores in the US as well as a model for potential shop-in-shops at major department stores.
We were on-hand at the opening and even got a chance to check out some of the pieces from the Florsheim by Duckie Brown collection and the collaboration’s Spring 2011 collection. Some may remember the “Woven Idler” from the Duckie Brown Spring 2011 Runway Show which took place at last week’s New York Fashion Week. Daniel Silver and Steven Cox, the creative engines behind Duckie Brown, are doing an amazing job and the spring line only fortifies this. Look for plenty of standouts like the corduroy cap toes or navy-finish brogues.
More images from the lookbook after the jump.