To showcase their Holiday 2011 collection, GANT Rugger commissioned Noah Emrich of NOVH fame to shoot the lookbook. He brought on some of his close friends to sport the looks including photographer Justin Chung (you might remember him from The All-American Shoot), Nico Lazaro of The Bengal Stripe, Sean Hotchkiss of The GQ Eye and PH friend William Yan. Two ladies also got into the mix — Nicole Loher (above) and Julia Jacobson. Some of our favorite pieces include the salt and pepper crew neck sweater Nicole’s wearing as well as the Country Twill and Herringbone blazer, Tinkering Twill button down and Puffer Waistcoat.
The lookbook is featured below, while the product is available for consumption now at GANT Rugger.