Seven years after first being proposed, the Brooklyn Nets are officially here and will call Barclays Center home in the heart of BK. The new logo of the team has been unveiled and seems the new team will opt for a black and white colorway rather than the gray, blue and red of the New Jersey Nets. Who came up with this, you ask? Minority owner Jay-Z had a hand in the new branding and design. The new ad campaign has launched as well to stir up ticket sales and raise awareness for the new look, with the tagline “Hello Brooklyn” being the central theme. Check out the 30-second spot below.