Weiss Watch Company sets an ambitious timeline for the future and past preservation of domestic manufacturing. Founded in 2013 by California native Cameron Weiss, the newly established brand is currently the only United States watchmaker designing, engineering, and manufacturing their own cases and dials, as well as finishing each movement by hand. Weiss is determined to restore prestige to American watchmaking by incorporating as many American components as possible.
This summer, Weiss Watch Company presents the new Standard Issue Field Watch priced in retail for $950. The timepiece features a revised case and crown design in stainless steel with over one hundred components in mechanical movement. All case parts, case-back screws, dials, spring bar tools, Cordura canvas and leather straps and white pine packaging are crafted in the United States. The mechanical movement and hands are currently made in Switzerland, with hand finishing and assembly completed at Weiss’ Los Angeles studio. Dial colors are available in black or white, forged from solid brass with hand painted contrast details. Highly transparent sapphire crystal is used on the front and back, and gaskets function in higher quality materials with heavier density that last longer than industry standards. Movement parts are made from traditional metal alloys, unchanged since the 1800s, when the United States became the world leader in mechanical watch manufacturing.
Weiss Watch Company dedicates equal attention to the durability, high quality and construction of each luxury model. Of no exception are the waterproof and abrasion resistant canvas straps cut from the same canvas cloth utilized by the military. Sported colors for canvas straps include olive green, navy, and black with or without buckle. Leather straps are fashioned from oil tan leather hides and are fully lined with calfskin leather for comfort. An additional accessory is the strap changing tool for those who prefer choice and versatility.
Also highly anticipated is the Special Issue Field Watch available in two additional colors this fall in select retail stores. Visit Weiss Watch Company to shop online and browse the current selections.
– J. Baak