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BMW i3 ‘Newfangled Idea’ Super Bowl Ad

BMW’s new Super Bowl ad for the i3 is worth watching. The one-minute spot has us going back to 1994 when broadcast journalists Bryant Gumbel and Katie Couric were trying to wrap their heads around what the internet is. Fast forward 21 years, another big idea has them a bit perplexed again. Check out the commercial below and look for it to air during the Super Bowl this weekend.

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