COS is taking it’s leap into choreographed art as they’re getting set to introduce Soma, a menswear capsule of essentials in the form of dance at the 94th Pitti Uomo that will take place in Florence this June. British choreographer Wayne McGregor has conceived this performance and will look to celebrate the collection’s form and function. The understated collection will feature everyday, must-have pieces that embody COS’s minimalistic approach. And for McGregor, he’ll look to put the collection into motion by focusing on the routine subtle gestures associated with menswear. He explained that they’ll “appropriate everyday movement and transform it into new fictions, as Company Wayne McGregor dancers inhabit the COS collection infused by their own individual physical signatures”.
And what better place than Firenze to do this, at one of the most iconic menswear events of the year. Check out visuals from COS’ SOMA capsule collection in the gallery up top and look for this to come to life this coming June at the 94th Pitti Uomo in Florence, Italy. The performance will be livestreamed on cosstores.com. Following which, the collection will be available to buy in the COS Florence store at Via della Spada, 1 and online internationally on all COS online sites in Europe, USA and South Korea