With the success of various streetwear and fashion partnerships, McLaren debuts its first sneakers with Athletic Propulsion Labs after two years of development.
The APL McLaren Hyspeed all-purpose trainer features design elements from McLaren’s supercars. We can see the vibe of its aerodynamics and seats through the nitrogen-infused cushioning and carbon fiber plate. Sneakerheads can choose from its five colorways, McLaren Orange, White, Black Ombre, Rose Dust, and Energy.
HySpeed is constructed with APL FutureFoam that increases stability for quick direction changes and the newly developed non-stretch version of APL’s TechLoom which improves tensile strength in high-stress zones. The elegant touchpoint of McLaren’s supercars is embodied in the single-layer microfiber tongue that adds luxury and comfort.
McLaren Chief Marketing Officer Gareth Dunsmore says, “Collaborative licensing relationships are absolutely what we’re trying to do, whether it’s sunglasses, sneakers or streetwear,” with the move dedicated to keeping the brand culturally relevant.
APL is a favorite for celebrities and rarely welcomes collabs, however, executives plan to expand the collection with McLaren.
APL McLaren Hyspeed is now available online and at select retailers for $450.