Slam Jam x Umbro ‘Penalty Culture’ Capsule Captures Football’s History And Culture

Umbro Italy and cultural institution Slam Jam have collaborated to unveil an exclusive capsule collection for Spring/Summer ’23, dubbed the ‘Slam Jam x Umbro ‘Penalty Culture’ Capsule.’ This collection merges football’s influence with street style, presenting a distinctive blend of sport and subculture. The partnership showcases a range of pieces that resonate with football aficionados and streetwear enthusiasts alike.

The theme of the ‘Penalty Culture’ collection revolves around the essence of football, capturing the spirit of match days and the camaraderie shared among players and fans. Drawing inspiration from terrace culture and the unique moments that unfold on the pitch, the collection pays homage to the highs and lows of the game. Classic pieces like hoodies, polos, and tracksuits complement matchday essentials such as denim trousers, knitwear, and shirts. Outerwear options, including a Car Coat and Masked Field Jacket, cater to the needs of fans braving chilly mid-week fixtures under floodlights.

Among the standout pieces of the collection are the masked check anorak, a fusion of Umbro’s iconic visuals and Slam Jam’s subcultural design language. The capsule also features reimagined Umbro staples tailored for streetwear, including training jackets, tracksuit bottoms, and tees. A pair of jeans with shinpads permanently lasered on adds a unique twist to the ensemble. Notably, the collection includes a scarf and shirt inspired by England’s 2006 World Cup attire, paying homage to football history while embracing contemporary style.

With its fusion of football heritage and streetwear aesthetics, the collection offers enthusiasts an exclusive opportunity to immerse themselves in the intersection of sport and culture. As Umbro celebrates 100 years of authentic football culture in 2024, this collaboration sets the stage for a new chapter, inviting fans to embrace the next wave of football-inspired fashion.

The ‘Slam Jam x Umbro ‘Penalty Culture’ Capsule’ is currently available for purchase via Umbro Italy, the Slam Jam webstore, and associated retailers.