JOOPITER Rises as Pharrell Launches His Own Auction House and Content Platform

Pharrell has announced the launch of JOOPITER, his digital-first auction house and content platform that serves as a space for community and commerce. The main focus is to give customers a premium auction experience while serving as a hub to find original imagery and video referencing each auctioned item.

The first collection, titled “Son of the Pharaoh,” is a 52-piece capsule collection of jewelry, fashion, shoes, and other items he has accumulated over the past 20 years. Some of the items up for auction includes his 18K gold Blackberry, a Jacob & Co. N.E.R.D. Brain Pendant chain from ‘04, a gold-plated Sony Playstation PSP, a “Black/Multicolor” monogram Louis Vuitton Steamer Trunk, his “Womens Rights” Alpinestars Motorcycle Jacket, Swarovski crystal-covered adidas Stan Smith series, BAPE STA shoes in “Spongebob” Yellow Crocodile Leather, a gold-and-diamond encrusted G-Shock watch, an Audemars Piguet Royal Oak Double Skeleton Calendar Platinum, and his striped Polo Shirt from the Lapdance music video, among others.”Son of a Pharaoh” will be available for viewing by appointment at a special auction preview in New York starting October 14th. Proceeds from JOOPITER sales will go to Black Ambition’s effort to help Black and Latinx entrepreneurs. The JOOPITER website for details.


Por Homme is a contemporary lifestyle magazine dedicated to providing readers with the latest news around automotive, fashion, travel, tech and more.