Welsh designer Grace Wales Bonner has once again left an indelible mark with her Spring/Summer 2024 collection, aptly named ‘Marathon.’ This campaign pays homage to the enduring spirit of long-distance running, blending sportswear and luxury tailoring that define Wales Bonner’s signature style.
This exclusive collection features renowned Ethiopian runners Tamirat Tola and Yomif Kejelcha alongside the legendary Ethiopian marathon champion Haile Gebrselassie, capturing the essence of strength and resilience. It also commemorates historic moments like Abebe Bikila’s triumph at the 1960 Olympics in Rome, seamlessly blending Savile Row tailoring with raw silk and woven gold buttons. Celebrate Africa’s first medalist with draped satin dresses and ceremonial necklaces.
Wales Bonner’s SS24 Marathon Collection is a celebration of long journeys and life missions encapsulated in every meticulously crafted apparel, footwear, and accessories. The Marathon campaign unfolds with striking images of top-tier athletes donning bespoke menswear that seamlessly merges elegance and athleticism. The cheetah-printed cowhide and horsehair canvas tailoring evoke the wonders of the natural world, and the exquisite details of this collection are apparent with the use of hand-making techniques passed down through generations.
The Tibeb fabric, woven by artisans in Addis Ababa, takes center stage, making its way to skirts and vests with disrupted animal print motifs. Raffia, intricate studs, and bead stripes grace womenswear tailoring, showcasing the holistic commitment embedded in every thread. Macrame net vests and skirts, crafted from beads in Ghanaian artisanal glass and silver, are also present.
Wales Bonner maintains her design codes with signature shirting in gradient stripes, earth-toned wool hybrid tailoring enlivened by radiant blue satin, and a sporty flair from the ongoing partnership with Adidas Originals.
The price range in the collection goes from $281 for the Endurance Tee to $1,14 for the Twilight Necklace. The Wales Bonner SS24 Marathon Collection is now available from the Wales Bonner website.