The landscape of urban mobility is undergoing a transformative shift with the much-anticipated collaboration between Seoul-based fashion powerhouse JiyongKim and California-based electric motorbike trailblazer SUPER73. This innovative partnership introduces two exclusive e-bike models poised to revolutionize the way we navigate city streets.
Drawing inspiration from JiyongKim’s distinct aesthetic, the collaborative effort reimagines SUPER73’s urban-cruising S2 and trail-ready S-Adventure models. Each bike bears the unmistakable imprint of JiyongKim’s signature finishings, elevating them into individual works of art. The incorporation of JiyongKim’s sun-bleached fabrics adds a unique dimension to the design, ensuring that no two units are alike. This union of fashion and technology represents a bold stride forward, challenging conventional boundaries and setting a new standard for urban mobility.
At the heart of this collaboration lies the meticulous craftsmanship of JiyongKim’s sun-bleached fabric, meticulously applied to the seat lining and custom luggage compartment of each e-bike. This proprietary technique, recently catapulted into the global spotlight as JiyongKim earned recognition as a semifinalist for the prestigious LVMH Prize, imbues the bikes with individuality. It’s available in two colorways; an olive and tan blend and a darker, black-hued variant. The co-branded insignia adorns the front, bearing the iconic ‘JiyongKim’ logo and the ’73’ label of SUPER73 on the back.
The JiyongKim x SUPER73 e-bikes made their debut on April 19th, offering enthusiasts the opportunity to experience the future of urban transportation firsthand. Additionally, on April 20th, JiyongKim’s Fall/Winter 2024 exhibition in Seoul opened to the public for one day, allowing visitors to immerse themselves in the fusion of fashion and mobility.
