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#Heineken100 Program Launches in New York

Heineken kicked off the New York leg of their #Heineken100 initiative last night with a one-night-only screening of a documentary on the city at the Crosby Street Hotel. The screening was hosted by KITH founder Ronnie Fieg and was attended by invited…

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Garrett Leight for #Heineken100 Kinney Sunglasses

Heineken has partnered with LA-based eyewear brand Garrett Leight for a pair of limited version of GLCO's Kinney frames. The #Heineken100 program has brought to life some amazing lifestyle products that, instead of being available at retail, are instead shared with 100…

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Become a Part of Heineken’s Latest Social Experiment

Brought to you by Heineken What if a payphone suddenly rang as you walked by? Would you answer it? In this video from Heineken, comedian Fred Armisen anonymously calls a payphone across the street from the Comedy Cellar in NYC. Those brave enough…

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