Edmond by Frette: For the younger, casual audience

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Frette, purveyor of elegant and expensive linens, has come out with a new more relaxed line targeted at the younger, aspirational customer with a lower price point (components for a standard bed are in the $400-$450 range). Named after Edmond Frette, the Edmond collection ranges from sheets and pillows to throws and blankets made of fine merino wool and cashmere. The new sub-brand pays homage to Italian style with black and white geometrics and exotic animal prints. The brand will be sold at the Edmond Frette shop in London and at all 10 Frette boutiques in the United States this fall.

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FurnID x Fredericia Furniture: Dekka Daybed

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The FurnID design studio has created the Dekka Daybed for manufacturer Fredericia Furniture.

Here’s what Fredericia Furniture has to say:

Danish design and Arabic cultural heritage form a beautiful union in Fredericia Furniture’s new Dekka daybed, a work that features both clean lines and intricate ornamentation.

Investing in Fredericia Furniture’s new daybed, Dekka, is almost like buying a work of contemporary art. The seat features a beautiful hexagonal pattern that gives Dekka an artistic style that is entirely its own. Thanks to its unique appearance, Dekka will add character to any room – while also providing soft and comfortable seating.

Dekka, which means “a seat for more than one person”, arose through an encounter of contrasts. Soft and hard, light and dark, ornamentation and minimalism, and of course beauty and function. The piece was created by FurnID, and the three designers choose to blend elements of the Danish design tradition with details stemming from Arabic culture. On account of its unique, elegant pattern, the designers refer to the striking piece as “decorative furniture”.

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