Edmond by Frette: For the younger, casual audience


Frette, purveyor of elegant and expensive linens, has come out with a new more relaxed line targeted at the younger, aspirational customer with a lower price point (components for a standard bed are in the $400-$450 range). Named after Edmond Frette, the Edmond collection ranges from sheets and pillows to throws and blankets made of fine merino wool and cashmere. The new sub-brand pays homage to Italian style with black and white geometrics and exotic animal prints. The brand will be sold at the Edmond Frette shop in London and at all 10 Frette boutiques in the United States this fall.

More images after the jump

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