2016 Jaguar F-Type R AWD

Jaguar's bringing the 2016 F-Type Coupe R to this month's LA Auto Show, but not before unveiling a new All-wheel-drive variant this week in South Africa. Details are still coming in but the two door is said to be powered...

Jaguar's bringing the 2016 F...

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Jaguar F-TYPE R Coupé Makes LA Debut

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Tonight, Raleigh Studios in Los Angeles played host to the unveiling of Jaguar’s F-TYPE R Coupé. The most dynamically capable, performance-focused, production Jaguar ever got plenty of face time with media, celebrities and customers at the exclusive reveal event but the social media chatter from the evening has been focused primarily on the F-TYPE’s dynamic entrance. Attendees saw the F-TYPE R Coupé accelerating towards them before it passed under their grandstand into a hidden tunnel at full throttle. When you’ve got 550 horsepower coming from a supercharged V8 that delivers a 0-60 mph time of just 4.0 seconds, how else do you even think to arrive?

Jaguar F-TYPE presents Desire

Jaguar F-TYPE presents Desire

To promote the launch of the latest addition to their lineup, the F-Type, Jaguar teamed up with Ridley Scott Associates to create Desire, a 13-minute short film that takes place in the middle of Chile’s Atacama Desert. Damian Lewis of Homeland plays lead here as a delivery driver for high-end cars. This time, he’s behind the wheel of the 2014 Jaguar F-Type and runs into a bit of trouble. Spanish actor Jordi Mollà and American actress Shannyn Sossamon are also in the film, showcasing that Jaguar’s pulling out all the stops to align with the launch of the 2013 World Car Design of the Year.

The F-Type’s interior is inspired by a fighter plane cockpit while more than half the car is made from recycled metal, with 80% less CO2 emissions during manufacturing compared to traditional steel welding. All-in-all, British automaker’s done an exceptional job crafting the F-Type and we’re excited to see it hit showrooms in the months ahead. Until then, enjoy Desire in its entirety below.