Italy’s Moncler has been branching out of Europe recently with a boutique popping up in Hong Kong to complement their London, Milan and Paris shops. Now, Selectism turns us to their latest launch, an expansion into the heart of China with a Shanghai location. “Designed by the Gilles & Boissier architecture studio, the Shanghai boutique in Plaza 66 covers an area of 130 m² and recalls the DNA of the Moncler brand in its conception, whilst at the same time giving it a contemporary-luxury twist… Two large windows open into the Moncler world, emphasised by French panelling in carved wood with floral relief motifs. It is a welcoming look which is in stark contrast with the glass used for the central counter and the pierre bleu used for the walls and floor.”
More images after the jump.
