Wrangler Spring/Summer 2010 Blue Bell Collection

Wrangler Spring/Summer 2010 Blue Bell Collection

Wrangler Spring/Summer 2010 Blue Bell Collection

The online campaign for Wrangler’s S/S 2010 Blue Bell collection is a unique one. Along with the HQ pictures and film available for download, the site allows you to explore the collection by stripping model Tony Ward and tossing him around the screen. Now in its second season, the collection is made up of instant collectibles. Each piece, from premium jeans through jackets and shirts, looks to be a solid offering. A simple, neat aesthetic gets thrown out of whack by one item by one item washed to destruction. A pair of chinos, worn with a chambray shirt and perhaps a tie, combined with a denim jacket stonewashed to white. A pair of battered jeans, hand-repaired, mixed with a check shirt and a Harrington.

Give the site a run here and check out more looks from the collection after the jump.

eu.wrangler.com

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