Augmented Reality | Ray-Ban Rare Finds Campaign

Ray-Ban looks to take augmented reality to new heights with their Rare Finds campaign. The experience incorporates a hidden layer in the print ad that allows fans to visit Ray-Ban to unlock video content like behind-the-scene footage of music festivals and exclusive concerts clips, all by waving the print in front of you camera. After this, the user gets a code that gives them a chance to win prizes like a custom Ray-Ban Gibson Guitar or even a trip for two to NYC for the CMJ Music Marathon in October.

Video after the jump.