Self Edge ‘Zero Half Measures’ Fall/Winter 2010 Lookbook

From Cali-based denim kings Self Edge comes their lookbook for F/W 2010, entitled “Zero Half Measures”. Hypebeast tell us, “More so than just capturing product, the series of photographs documents the classic American motoring culture of which much of Self Edge’s creations are based upon.” The lookbook features special appearances by Max Schaaf of 4Q Conditioning, Dave Tanimura of Chili Dog Customs, and plenty of other notables.

More images from the lookbook after the jump.