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Beats Presents ‘The Game Before The Game’ World Cup Campaign

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Beats has unveiled a new global campaign as they gear up for the World Cup. “The Game Before The Game” video focuses on the mental game that takes place before the battle on the field even starts. This is where many find the strength and power to win, with an emphasis on ritual, prayer and even music. “The Game Before The Game” spotlights the pre-game rituals of football players, celebrities and fans while the video starts with a pretty emotional kick-off in the form of Neymar,Jr. calling his father as he does before every game. Cesc Fabrigas kisses the ring his girlfriend gave him four times exactly, Luis Suarez kisses the tattoo of his son and daughter’s names on his wrist for love and good luck, and Chicharito begins every game by praying on his knees, a ritual his father instilled in him as a young boy. The list of cameos is long and features LeBron James, Serena Williams, Nicki Minaj, Rio Ferdinand, Thierry Henry and Stuart Scott. Beats’ new Solo2 headphones make several appearances throughout the video as well, which you can see in its entirety below and learn more about via thegamebeforethegame.com.

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