will.i.am and Coca-Cola have teamed up to launch EKOCYCLE, an eco-concious fashion brand that’s kicking off with an exclusive shop inside London’s Harrods department store. Not only can we expect to see some really great pieces from this partnership, but EKOCYCLE will also look to educate consumers about making sustainable lifestyle choices through the use of recyclable materials and such. Included in the launch lineup will be luggage made by Globe-Trotter as well as a range of wearable items made from recycled household products. The EKOCYCLE pop-up inside Harrods is open now.
