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Facebook Introduces Reactions, A More Expressive Like Button


Facebook is rolling out “Reactions,” a broader, more inclusive answer to the much-requested “dislike” button. Facebook Reactions will let users express empathy, which the popular but mostly positive “Like” button can fall short of. With Reactions, users can now “Like,” “Love,” “Laugh,” “Yay,” or express “Surprise,” “Sadness” or “Anger.”

Facebook Reactions are like a middle way between emojis and Facebook stickers, and will be built-in to Facebook itself. They’ll be introduced to Spain and Ireland users later this week, and roll out globally soon after.

Today we’re launching a pilot test of Reactions — a more expressive Like button. As you can see, it’s not a “dislike” button, though we hope it addresses the spirit of this request more broadly. We studied which comments and reactions are most commonly and universally expressed across Facebook, then worked to design an experience around them that was elegant and fun. Starting today Ireland and Spain can start loving, wow-ing, or expressing sympathy to posts on Facebook by hovering or long-pressing the Like button wherever they see it. We’ll use the feedback from this to improve the feature and hope to roll it out to everyone soon.

Posted by Chris Cox on Thursday, October 8, 2015