Ralph Lauren’s Interactive Oak Fitting Room Lets You Choose Sizes, Save Searches, and More

Ralph Lauren's Interactive Oak Fitting Room-01

No stranger to technology, American clothier Ralph Lauren introduces their first interactive fitting room at their Fifth Avenue flagship in New York City. A collaboration with startup company Oak Labs, the Oak Fitting Room features an interactive touchscreen mirror that streamlines and enriches the shopping/fitting experience.

Using RFID technology, the Oak Fitting Room notes all items brought into the room, and reveals all available sizes and colors. It even makes recommendations based on your choices, which you can then request to be brought to you. The fitting room sends your request to a representative in the store, who receives a notification on their iPad and promptly brings your requested items.

The Oak Fitting Room also lets you change the lighting to see how the clothes look on you in different situations, such as in daylight, dusk, or in a club. It also supports various languages.

Perhaps the most impressive feature of the Oak Fitting Room is that it lets you save your choices for buying later, whether on your next visit or over the Internet. Just type in your mobile number and you’re all set. To wrap it all up, you can also check out without leaving the room.

All told, the Oak Fitting Room is meant to make shopping and fitting easier, more enjoyable, and less of a hassle. It’s a smart move to make in a time when brick-and-mortar stores are quickly losing customers to the rise of online shopping.

The Oak Fitting Room is currently only available at Ralph Lauren’s Fifth Avenue store, but they hope to roll out to other stores before the year ends. See how it works in the video below.

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