Multinational tech company Garmin has recently unveiled a new action camera that hopes to challenge the dominant force in the market, the GoPro. The Swiss-based brand is going above and beyond its well known GPS technology and setting its sights on competing with the GoPro with its new VIRB Ultra 30. The compact camera features a 1.75-inch LCD touchscreen, 4K recording, 30 fps shooting, tri-axis image stabilization and a high-sensitivity microphone that doesn’t alter the VIRB Ultra 30’s performance even with its waterproof casing. Among the gadget’s advanced functionalities include its ability to livestream to YouTube and be operated through voice activated controls – it works like another Siri. Check out the video of Garmin’s VIRB Ultra 30 here or above and buy it on Amazon for $500.