Casablanca Taps Luxury Grocery Store Erewhon Market For Special-Edition Juice and Tote Bag

Contemporary French imprint Casablanca and Erewhon Market join forces on a special collaboration to mark the first fashion collaboration with a luxury grocery store. The result is a special-edition juice and dual-branded tote bag. 

The collab’s “Alaya Après-Sport Juice” combines dragon fruit, coconut milk, strawberry, allulose, vanilla extract, pitaya, and pink salt into a limited-run light pink beverage within co-branded, orange-capped bottles. It is named after Casablanca founder and creative director Charaf Tajer’s newborn son Alaya. 

In addition to the juice, the Parisian fashion house and the Southern California market will be selling a co-branded Après-Sport Tote Bag made from 100% cotton canvas and features pink detailing and logos.

The Erewhon Market x Casablanca collaboration will be available at all seven Erewhon Market locations from April 13 to May 9. Get the Alaya Après-Sport Juice for $14 and Après-Sport Tote Bag for $165. 

Contemporary French imprint Casablanca and Erewhon Market join forces on a special collaboration to mark the first fashion collaboration with a luxury grocery store to produce the Alaya Après-Sport Juice and Après-Sport Tote Bag. 

The juice combines dragon fruit, coconut milk, and strawberry into a limited-run light pink beverage within co-branded, orange-capped bottles. It is named after Casablanca founder and creative director Charaf Tajer’s newborn son Alaya. While the co-branded tote bag is made from 100% cotton canvas and features pink detailing and logos.

The Erewhon Market x Casablanca collaboration will be available at all seven Erewhon Market locations from April 13 to May 9. Get the Alaya Après-Sport Juice for $14 and Après-Sport Tote Bag for $165.