F1 Arcade | World’s First F1-Licensed Entertainment Venue is Coming to London

Formula 1, in collaboration with Kindred Concepts, is set to launch the first F1 licensed premium experiential venue of its kind called the F1 Arcade. With a growing interest in the F1 sports league, the F1 Arcade gives fans a new opportunity to connect to the sport.

F1 Arcade will feature 60 custom-made motion F1 racing simulators designed especially for the venue, featuring immersive motion and audio-visual effects. Motorsport Games, using its RFactor2 racing simulation platform, created a new bespoke gameplay experience with racing modes that allow guests to compete against each other individually, in team-based groups, or as part of all-venue racing formats. Different modes will be available so players can enjoy the games regardless of skill level.

The venue will also feature a ‘digital ecosystem’ including personal driver profiles and experience currency that allows guests to win unique prizes, activities, and competition entries. It will also host event experiences on Grands Prix weekends.

Created by Kindred Concepts’ Adam Breeden, the team has used its experience in the themed venue space to ensure F1 Arcade provides an immersive and entertaining experience revolving around the F1 sports league and will be serving food offerings and beverages, including champagne and cocktails.

Events and private bookings can be made on the F1 Arcade website ahead of its opening on November 24th at One New Change, St Pauls, London.


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