Aston Martin Celebrates Goldfinger’s Anniversary With 007-Inspired Pop-Up Experience In London

Aston Martin launched a 007-inspired pop-up experience to celebrate the 60th anniversary of the James Bond film Goldfinger. The pop-up, officially known as ‘The House of Q,’ was a secret bar behind a newsstand facade that immersed visitors into the Aston Martin and 007 legacy. 

Upon entry, visitors could see a display of original DB5 parts and technical drawings or drink Champagne Bollinger, Bond’s champagne of choice. The pop-up also featured the Configurator Lab, where guests could design their own Aston Martin with the help of experts. In addition, the luxury sports car design and engineering teams hosted design workshops daily.

The House of Q pop-up was open to the public from July 18th to August 4th at Burlington Arcade in London. The pop-up offered visitors a rare glimpse into Bond’s iconic DB5 and Aston Martin’s association with 007. For more details, visit the Aston Martin website.