Design Within Reach (DWR) and Beni collaborated to release an exclusive collection of Moroccan rugs for DWR’s fall collection. The collection features four stunning designs in Beni’s new Low-Pile style: Backgammon, Brick, Borderline, and Fences.
The rugs are handcrafted by local weavers who utilize sheep’s wool from the Atlas Mountain. Each rug is one-of-a-kind, featuring unique simple geometric patterns with repeated motifs. The designs are made using different shades of beige for the base and two to three additional colors, such as coral, olive green, maroon, and black, to make the patterns.
The collection marks Beni’s first retail partnership. Beni, founded in 2018 in Marrakesh, has redefined Moroccan rug-making with its vertically integrated workshop, which produces rugs inspired by a blend of traditional techniques and modern aesthetics.
The DWR x Beni collection was launched on July 25th and can be purchased online via DWR’s retail studio and official website. The rugs are available in five sizes, costing $1,295 to $7,995.
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