Formula 1 announced a 10-year global partnership with luxury brands group LVMH starting in 2025, the year the sport celebrates its 75th anniversary. The deal will bring together LVMH’s renowned Maisons, including Louis Vuitton, Moët Hennessy, and TAG Heuer, who will add their unique expertise to the collaboration.
The two brands will combine Formula 1’s innovation and high performance and LVMH Group’s values of creativity and excellence to create unforgettable experiences involving motorsport and elegant luxury for clients, enthusiasts, and fans.
The collaboration with LVMH will attract new and more diverse audiences as Formula 1 continues its global growth. It also aims to enhance the experience for fans and the sport’s heritage. Several LVMH Maisons have already invested in Formula 1 in the past years for moments of celebration or to create unique experiences, and the new partnership will expand the immersive aspect Formula 1 provides globally with the expertise of the LVMH group.
More details will be revealed in early 2025. For now, visit the brand’s website to learn more.
