Ad Campaign: Mad Men x BMW in Vanity Fair

Ad Campaign: BMW x Mad Men in Vanity Fair

This month’s issue of Vanity Fair had an amazing editorial featuring Jon Hamm and January Jones from Mad Men, but that wasn’t the mag’s only dose of the hit TV show. BMW partnered with Mad Men and Vanity Fair to create a 5 page pictorial as part of the automaker’s Advanced Diesel initiative. Shot on the Mad Men set and collaborating with the show’s stylists and art director, BMW placed a 2009 335d Advanced Diesel in the center of 1960’s Madison Avenue to juxtapose diesel’s perception with reality. The pictorial fold-out precedes Vanity Fair’s Mad Men article shot by Annie Leibovitz.

Full 5-page layout after the jump

Ad Campaign: BMW x Mad Men in Vanity Fair



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