Last night, denim brand G-Star RAW and Pharrell Williams, Creative Director of Bionic Yarn, announced ‘RAW for the Oceans’, a long-term collaboration between the two companies. The collaboration is a creative exploration, where Bionic Yarn and G-Star joined forces to innovate denim. Together, they’ll create a collection made with recycled materials from the oceans in stores from August 2014.
Here’s what Pharrell Williams had to say about the collaboration:
“Working with G-Star was an obvious choice, because they have a legacy of pushing the boundaries of fashion and denim forward. Bionic Yarn is a company built around performance, and denim is the perfect category to show the world what Bionic Yarn can do. Everyone has jeans in their closet.”
Beyond this, look for G-Star to integrate Bionic Yarn material into existing product lines. The RAW for the Oceans collection will be available at selected G-Star RAW stores, and online from August 15th. For further information, please visit g-star.com.