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Carhartt WIP | ‘Neon-Ending’ by Alexander Basile

carhartt-wip-neon-ending-ss-2014-video-campaign-0-600x400
Carhartt WIP’s Spring/Summer 2014 campaigns comes in the form of a video directed by Cologne-based artist Alexander Basile. It’s dubbed “Neon-Ending” and isn’t the first time Basile has worked with the heritage brand. The short film was captured in Catania, Naples, and Sicily and really looks to provoke an emotional connection. Some words from the artist on his latest work:

“Why shoot a short film over and over again?
Trying to create something new. Something pure.
Like a code… Me in front of the safe… Entering the code o
Sitting in a car shrouded by heavy rain, writing some thoughts on a sticky note.
And there you have it; there is nothing more to say. It’s all there:
It’s easy like this, you either have a story or you don’t. If you don’t, you can dig and dig; hopefully you’ll find something, some story almost forgotten by most.
But why should we do that? How I see it, everything is fake when you can ride on it like a pink dolphin through a full moon night at the ocean.
Or, you tell a story that often that people start to believe you…
I go for the dolphin ride, a fancy bling bling car, palm trees, blue skies and ice-cream and keep my nice shiny knife in my back pocket. It is waiting for you, I don’t care, it doesn’t care about you.
Just want to keep it warm and clean.”

Check out “Neon-Ending” above and look for Carhartt WIP’s Spring/Summer 2014 collection at select stockists worldwide.